Terms and Definitions

Term	Definition
Conversa	A software-based platform that provides tools to collect video, create and train AI interactions, and to publish anywhere on the web. It is the backend tool used to create storyfiles.
Storyfile	A curated conversational video experience centered on individual stories. A collection of media assets retrieved through conversational queries and displayed as video responses. These video responses sometimes include related audio or images.
Conversational Video	Enhances asynchronous communication to replicate conversations in the moment.
Builder	Where your storyfile script development is managed prior to capturing video responses. This can be thought of as the editor used to build your script.
Record	Where you can record video responses to questions.
Manager	Where video responses, transcripts, and variants can be viewed and edited.
Interact	Where you can interact with the storyfile to test questions and variants.
Publish	Where a storyfile is personalized, published and shared with users.
Storyfile Script	The parts that make up a storyfile, including hints, topics, questions, variants, responses, and notes.
Question Library	Contains all topics and scripts available to you based on your Conversa licensing level. Click and drag the desired topic or script to the storyfile’s script.
Topics	Contains a group of questions. There is no limit to the number of questions included in any one topic.
Scripts	A preset library of questions that can be added to the script of any storyfile.
Script Builder	Used to add, create and customize scripts.
Questions	The primary questions or prompts that your storyfile will be asked during their interview. Ideally, these are the same or similar to the questions your users will ask your storyfile.
Variants	Alternate ways to ask questions. Add more variants to ensure users are directed to correct responses.
Responses	The best matching response for a user’s question.
Required Video Responses	Additional videos a storyfile needs to give the storyfile character, and play throughout the user’s interaction with the storyfile. Required Videos are in addition to regular video responses to questions.
Resting Pose	A 10-second video of what will display when the storyfile is waiting for its next interaction. A common choice is to have the person slightly nod their head and smile.
Cannot Answer	A video of a storyfile stating they do not have an answer for an asked question.
Redirects	Responses that steer the user in another direction, assisting with and resulting in better engagement.
Intro Video	Plays when a user first loads a storyfile to introduce the storyfile.
Timeout Video	Launched when there is an extended pause during an interaction.
Transcript	A storyfile’s video response in text format.
Post-Events	Actions triggered at the conclusion of specified videos. A few examples of Post-Events are to refresh the page, link to another storyfile, end a conversation, force hints, display a URL, or display a text information box.
Storyfile Hints	Conversational prompts to help guide the user through an interaction with a storyfile. Also referred to as Conversation Starters.
AI Training	Reviewing, verifying, and organizing captured questions and responses to ensure stories are fluid and impactful. Adding question variants so future queries result in best responses.
AI - Artificial Intelligence	The simulation of human intelligence performed by a computer system.
ASR - Automated Speech Recognition	An automated speech recognition technology that processes human speech and translates it into readable text.
Custom Words	Domain specific words, uncommon words, and acronyms that are used in a storyfile but may be difficult for the ASR to recognize.
Custom Categories	Created to improve your storyfile’s AI accuracy and is a way to place a descriptive label on a list of terms.
Chat Logs	Logs of user interactions with a storyfile.
AI Accuracy Tag	Appears as a column heading in chat logs.
AI Accuracy Tag - Missing Auto	The storyfile did not provide a response or the storyfile was unable to find a response to the question asked.
AI Accuracy Tag - Missing	The chat log was reviewed and tagged as missing by the reviewer.
AI Accuracy Tag - Fixed	The chat log was reviewed and fixed by the reviewer.
AI Accuracy Tag - Incorrect	The response to the question was found to be incorrect.
AI Accuracy Tag - Unlabeled	A response was found but the chat log was not labeled.
AI Accuracy Tag - Bad Transcription	The user’s question was not translated correctly. The user may not have held the talk button down long enough.
AI Accuracy Tag - Correct	A correct response was found. The question was reviewed and corrected or a variant was created.
Find Alternatives	A clickable link in chat logs when there was no answer found for a user asked question.
Response Quality	Details why the storyfile returns answers and offers other answers that may fit or make the storyfile behave better.
Instructions	An optional instruction box displayed to users when a storyfile is launched.
Ink Story	Inky refers to an open-source scripting programming language that allows deeper customization when incorporated into a storyfile. Storyfiles will not follow the usual Q and A format.
iFrames	A way to embed your storyfile as part of a web page rather than displaying it as the entire web page.
Storyfile ID	Each storyfile is assigned a unique storyfile ID number. As storyfiles are created, this number goes up incrementally.
Query Parameter	Used to customize the look and feel of your storyfile. Conversa offers several options for customization - or branding.
Skins	Pre-designed templates that offer a specified look for your storyfiles.
Social Share	Provides the option to display social media control buttons as part of your storyfile.
Client IDs	Used to distinguish between various installments of your storyfile (versions, groups of individuals, locations).
Session IDs	A numerical representation of a conversation (or session) a user has with a storyfile.
Users	An individual user of Conversa.
Organization	Made up of a variety of teams and users.
Teams	Made up of a variety of users. A Team can also be part of an organization, which means there can be several Teams within one organization.
Learning	Used to create activities and manage a roster of students.
Activities	Displays existing activities and provides options to edit, view analytics, duplicate, or delete the activity.
Conversa Academy	A button as part of the MAIN menu that offers Conversa training materials like a user manual and online training modules.